Private Label Trade Show (PLMA) 2026

In the United States, the private label market reached a record value of $282.8 billion in 2025, growing by 3.3%, nearly three times faster than national brands, according to data from the PLMA and Circana. Driven by consumers’ search for value and continued innovation in areas such as health, sustainability, and premium products, private label brands offer strong opportunities for manufacturers looking to position themselves as strategic retail partners.

The PLMA’s Annual Private Label Trade Show 2026 remains the must-attend event for the private label industry in North America. The show will bring together nearly 2,000 exhibitors from over 60 countries and welcome thousands of buyers, retailers, and international sourcing partners. This is an opportunity you do not want to miss!

Register quickly, space is extremely limited.

Join this trade show under the Groupe Export pavilion and benefit from the following turnkey booth package:

• Booth structure;
• Carpet and underpadding;
• Lighting;
• 1 flag-style identification sign;
• 1 counter;
• 3 shelves;
• 1 table;
• 2 chairs;
• 1 wastebasket;
• On-site event coordination by a representative from Groupe Export;
• Consolidation of product shipments coordinated by Groupe Export.

Please note that in order to exhibit at the PLMA show, you must be a member of the Private Label Manufacturers Association. If you are not currently a member, a US$1,500 membership fee will be payable directly to the association.

Pricing:

• 100 sq. ft. turnkey booth: $5,700*
• 100 sq. ft. corner turnkey booth: $6,200*
• 200 sq. ft. turnkey booth: $11,400*
• 200 sq. ft. corner turnkey booth: $12,400*

* Subject to approval

Activities are subject to approval by the Ministère de l’Agriculture, des Pêcheries et de l’Alimentation du Québec (2026–2028). In the event that funding for the activity is denied, participants will be responsible for reimbursing an amount of up to $4,000 per 100 sq. ft. of booth space, and the subsidy for additional booth setup costs will be limited to 50%. However, given the strong and positive partnership between Groupe Export and government authorities, the risk of funding refusal remains very low. 

Financial assistance for exhibitors 

Reimbursement of a flat-rate travel allowance of $1,250 per person, up to a maximum of two allowances per company.

• To be eligible for a flat-rate travel reimbursement, the company must provide proof of travel (e.g.: invoice for a plane, train, or bus ticket including the full itinerary, or a gas receipt near the destination) AND proof of accommodation (e.g.: official hotel or Airbnb invoice).
• To obtain two flat-rate travel reimbursements, the same proof listed above must be submitted for each reimbursement.

→ If the two participants share the same means of transportation (e.g.: carpooling), two separate transportation proofs will be required, showing either the company name or the traveler’s name (e.g.: two invoices).

→ If the two participants share the same accommodation, two separate accommodation proofs will be required (e.g.: two hotel invoices).

• An additional flat-rate amount of $500 will be granted if your company is located in one of the following regions AND the departure also takes place from that region: Gaspésie–Îles-de-la-Madeleine, Côte-Nord, Saguenay–Lac-Saint-Jean, Bas-Saint-Laurent, Abitibi-Témiscamingue, or Nord-du-Québec.
• Financial assistance covering 75%* of the additional costs related to your booth setup and the shipment of samples (consolidated with Groupe Export), up to a maximum of $6,000 of eligible expenses per company. Groupe Export reserves the right to request any additional supporting documents.  

By registering for this event, you agree to complete and return the activity report that will be sent to you. You will have 60 days following the event to return the completed report; otherwise, you may be required to reimburse the subsidies received for this activity. The compiled data will be used solely to assess the economic impact of this activity.  

* Subject to approval

Activities are subject to approval by the Ministère de l’Agriculture, des Pêcheries et de l’Alimentation (2026–2028). In the event that funding for the activity is denied, you will be responsible for reimbursing up to $4,000 per 100 sq. ft., and the subsidy for additional setup costs will be limited to 50%. Given the positive partnership between Groupe Export and the governments, the risk of funding rejection is minimal.

Financial assistance for visitors 

Reimbursement of a travel lump sum of $1,250 per company 

• To be eligible for a lump sum travel reimbursement, the company must provide proof of travel (e.g.: invoice for a plane, train, or bus ticket including the full itinerary, or a gas receipt near the destination) AND proof of accommodation (e.g.: official hotel or Airbnb invoice). 

• An additional flat-rate amount of $500 will be granted if your company is located in one of the following regions AND the departure also takes place from that region: Gaspésie–Îles-de-la-Madeleine, Côte-Nord, Saguenay–Lac-Saint-Jean, Bas-Saint-Laurent, Abitibi-Témiscamingue, or Nord-du-Québec. 

Groupe Export reserves the right to request any additional supporting documents.

Cancellation Policy 

The Groupe Export Agri-Food is a non-profit organization that manages export financial programs from the Ministère de l’Agriculture, des Pêcheries et de l’Alimentation du Québec and Agriculture and Agri-Food Canada.  As a government program manager, Groupe Export has defined a general cancellation policy to follow when participating in a trade show. Policy’s details are as follows:  When a participation or registration form is signed by a representative of a company, this company becomes liable to the Groupe Export Agri-Food, as this form is a contract between the company and the Association. 

• In the five days following registration, the company must pay, as a deposit, 50% of participation fees. This amount can be paid by check, direct deposit or credit card by contacting Groupe Export’s financial department at 450-649-6266. Direct deposits are preferred. 

• The remaining 50% of participation fees must be paid at least 60 days before the activity. 

• If the company does not respect these terms, Groupe Export Agri-Food has the right to cancel the company’s participation. 

• When a company cancels its participation: 

→ If the company or the Groupe Export Agri-Food finds a replacing participant, the full amount will be reimbursed, except for a $200 administration fee, as soon as a replacing participant has paid in full the amount due.  

→ In case a substitute cannot be found, all other incurred charges, including 100% of the invoice for a space reservation, would be charged to the company.  

→ All cancellation requests must be made in writing and be addressed to the person in charge of the activity, whose name appears on the participation form.  This policy was ratified by the Groupe Export’s Board of Directors on February 14, 2008. 

Eligibility for Exhibitors and Visitors 

To be eligible for the applicable provincial subsidies for this activity, whether as an exhibitor or a visitor, the company must:

• Meet all eligibility criteria for provincial and federal subsidies applicable to this activity;
• Hold a license number from the Canadian Food Inspection Agency under the Safe Food for Canadians Regulations (SFCR) or demonstrate that it is not required for its type of business;
• Have a registration number with the Food & Drug Administration (FDA).

The Groupe Export reserves the right to refuse any registration for this activity.