SIAL Paris 2026 | Trade mission

SIAL Paris (Salon International de l’alimentation) is one of the largest professional trade shows in the global food industry. Held biennially in Paris, this exhibition attracts exhibitors and visitors from all over the world, creating an international platform for food innovation and trends.

The profile of visitors to SIAL Paris includes importers/exporters, wholesalers, purchasing centers, supermarkets, retail stores, delicatessens, wine merchants, and more. In fact, distribution professionals account for more than half of the visitors. 

Groupe Export, in partnership with FAC and Inno-centre, invites you to join the Québec space, integrated within the Canada Pavilion, to provide Quebec companies with strategic visibility.

The trade mission program at SIAL Paris includes the following activities:

• An information seminar on the European market (September 2);
• B2B business meetings organized by a specialized consultant and held during the trade show (to be confirmed);
• A supermarket tour in the Paris region (October 16);
• A dedicated display space in an exhibition showcase (approximately 20 cm x 30 cm);
• Two admission badges for the trade show;
• The presence of Canadian trade commissioners and commercial delegates based in Europe;
• Representation of participating companies by Groupe Export at the pavilion’s information booth.

  Price:

• Participation in the trade mission: 1 350 $*

* Subject to approval

Activities are subject to approval by the Ministère de l’Agriculture, des Pêcheries et de l’Alimentation du Québec (2026–2028). In the event that funding for the activity is denied, participants will be responsible for reimbursing an amount of up to $1,000 per participation.

However, given the strong and positive partnership between Groupe Export and government authorities, the risk of funding refusal remains very low. 

Financial assistance for participants

Reimbursement of a travel lump sum of $1,900* per person, for a maximum of two lump sums per company.

• To benefit from the lump sum reimbursements, the company must absolutely provide proof of travel (e.g. airline, train, bus ticket, etc. with complete itinerary or gas receipt near destination) AND proof of accommodation (e.g. official hotel invoice, AirBNB, etc.).
• To obtain two travel lump sum reimbursements, the same proof mentioned above is requested for each reimbursement.
  • If the two people share the same transportation (e.g. carpooling), two separate proofs of transportation will be required and the name of the company or traveler must appear on them (e.g. two hotel bills).
  • If the two people share the same accommodation, two separate proofs of accommodation will be required (e.g. two hotel bills).
• You will be entitled to an extra $500 per lump sum if your company is located in one of the following regions: Gaspésie-Îles-de-la-Madeleine, Côte-Nord, Saguenay-Lac-Saint-Jean, Bas-Saint-Laurent, Abitibi-Témiscamingue and Nord-du-Québec.
• Groupe Export reserves the right to request any additional supporting documentation.

By registering to this event, you agree to complete and return the activity report which will be forwarded to you shortly. You will have 60 days following the event to send us back the completed report, otherwise you may be required to reimburse the subsidies received for this activity. The data that will be compiled is for the sole purpose of evaluating the economic benefits of this activity.

* Subject to approval: Activities are subject to approval by the Ministère de l’Agriculture, des Pêcheries et de l’Alimentation du Québec (2026–2028).

Cancellation Policy 

The Groupe Export Agri-Food is a non-profit organization that manages export financial programs from the Ministère de l’Agriculture, des Pêcheries et de l’Alimentation du Québec and Agriculture and Agri-Food Canada.  As a government program manager, Groupe Export has defined a general cancellation policy to follow when participating in a trade show. Policy’s details are as follows:  When a participation or registration form is signed by a representative of a company, this company becomes liable to the Groupe Export Agri-Food, as this form is a contract between the company and the Association. 

• In the five days following registration, the company must pay, as a deposit, 50% of participation fees. This amount can be paid by check, direct deposit or credit card by contacting Groupe Export’s financial department at 450-649-6266. Direct deposits are preferred. 

• The remaining 50% of participation fees must be paid at least 60 days before the activity. 

• If the company does not respect these terms, Groupe Export Agri-Food has the right to cancel the company’s participation. 
• When a company is cancelling its participation: 

→ If the company or the Groupe Export Agri-Food finds a replacing participant, the full amount will be reimbursed, except for a $200 administration fee, as soon as a replacing participant has paid in full the amount due.  

→ In case a substitute cannot be found, all other incurred charges, including 100% of the invoice for a space reservation, would be charged to the company.  

→ All cancellation requests must be made in writing and be addressed to the person in charge of the activity, whose name appears on the participation form.  

This policy was ratified by the Groupe Export’s Board of Directors on February 14, 2008. 

Eligibility for Exhibitors and Visitors 

To be eligible for the applicable provincial subsidies for this activity, whether as an exhibitor or a visitor, the company must:

• Meet all eligibility criteria for provincial and federal subsidies applicable to this activity;
• Hold a license number from the Canadian Food Inspection Agency under the Safe Food for Canadians Regulations (SFCR) or demonstrate that it is not required for its type of business.

The Groupe Export reserves the right to refuse any registration for this activity.